How it All Started…
Filling a Void For Racehorses With Pain
Cowboy Protection™ are the new – greatly improved – topical pain relief formulas originally developed for race and performance horses suffering from joint, muscle, tendon and ligament pain.
Initially marketed worldwide under the brand names Racehorse Strength Equi-Block™ and in the human market under the name LaKOTA™, both brands – with the exception of the LaKOTA™ formula being sold today in Europe – no longer use the original proprietary formulations that made them famous and some of the most sought after topical pain medications in the world.
Meet Our Founders
The Men Behind it All
These powerful, fast acting, long lasting topical pain relievers were invented by racehorse trainer Rick Stewart and master OTC chemist Dave Gill to fill a huge void in the horse racing industry.
Until their development there were simply no topical pain medications strong enough to provide effective relief to these thousand pound athletes. Topical pain relievers developed for human use (which was all that was available for racehorses prior to Equi-Block™) simply didn’t provide enough pain relief for racehorses; animals that place thousands of foot pounds of stress on joints, muscles and tendons during racing and training. The development of Racehorse Strength Equi-Block™ ushered in a whole new era of truly effective topical pain relief for race and performance horses.
“Other trainers were astounded at how I was able to take sore horses and literally transform them into brand new horses. Horses that hadn’t won a race in months or years suddenly started winning again. They raced better for one primary reason – because I was able to get rid of their pain. I don’t care whether you’re a horse or a human, you can’t train or perform as well if you’re in pain. It’s that simple”
– Cowboy Protection Co-Founder, Rick Stewart
Word spread quickly in the equine world about Stewart and Gill’s incredible new pain relieving medication for racehorses. Within 18 months of hitting the market, Equi-Block™ was used by horses and riders around the globe – including the US, Canada, Australia, New Zealand, England, Scotland, Ireland, Germany, Italy, France, Belgium, Denmark, Russia, Japan, Brazil, United Arab Emirates (UAE), Saudi Arabia and many other countries. It was easily the number one selling topical pain reliever in the world for race and performance horses.
We’ve Got References…
Trusted By Sports' Top Talent
Prominent users and endorsees in the sports and fitness world included D. Wayne Lukas – 4-time Kentucky Derby winning trainer. Ian Millar – Canadian equestrian and show jumping legend. Charmayne James – 11-time PRCA World Champion Barrel Racer. Joe Beaver – 3-time PRCA World Champion All-Around Cowboy and the man who started “Tough Enough To Wear Pink” in professional rodeo. Les Vogt – master bit maker and 15-time Reining and Reined Cow Horse World Champion. And many others.
Perhaps Equi-Block’s™ greatest claim to fame may well be the incredible comeback of legendary heavyweight boxing champion Evander Holyfield. After injuring his shoulder in his fight against Riddick Bowe in 1993 and subsequently injuring it further in his next bout against Micheal Moorer in 1994, shoulder pain forced Holyfield into early retirement at age 32. In 1996, his masseuse discovered Equi-Block™ and began using it on Holyfield’s shoulder pain. With his pain virtually eliminated, he returned to the ring that year and stunned the boxing world by defeating Mike Tyson.
Equi-Block Gets Noticed…
A Move Into The Mainstream
Although Equi-Block™ was a huge hit for horses with joint, muscle, tendon and ligament pain, within two years, more of it was being used by people for their own aches and pains than was being used to treat horses. Racehorse trainers and owners, jockeys, rodeo cowboys, as well as athletes in numerous sports, were using Equi-BlockTM for their joint, muscle and low back pain.
After the Equi-Block™ and LaKOTA™ brands were sold, the new owners both chose to discontinue with Stewart and Gill’s unique, proprietary pain relief formulas; believing that their formualtions were not that much different from other topical pain medications. They were wrong. Changing the formulations caused sales of both Equi-Block™ and LaKOTA™ to decline dramatically – and left former users without access to the unique, powerful, fast acting and long lasting pain relief formulas developed by Stewart and Gill.